Apps

Thursday, September 30, 2010

Where Mobile Websites are Going in 2010 and Beyond

Matt Cutts has already stated that Google has plans for expanding its search engines in general, taking a more social approach to include calendars and the like - as well as mobile websites. So it's clear the giants are looking forward to growing with the 4 billion world-wide mobile phones - as well as the shrinking 1-billion personal computers.
But before you can understand where mobile websites are going, and what's in store for them, you need to have an idea of what 2010 is bringing to the wireless industry.
The iPad has been creating quite a buzz, with it's tablet-style 9.7" touch screen with full 1024 X 768 resolution. It   promises up to 64 GB flash storage, including a speaker and microphone, and the ability to flip between portrait and landscape view.
It also promises to solve some of the problems associated with tiny phone screens. And even though Google's search engine asked vacantly, "Do you mean iPod?" when I ran a search on it, Google did manage to instantly bring up an explosion of YouTube video reviews.
It's been lauded as fast, but it hasn't been met with universal approval. For one thing - incredibly - its internet browser apparently does not support Flash!
And there has been a "surprise" negative reaction from the female internet population, a large number of whom all apparently instantly thought of sanitary napkins, the instant they heard the name.

Prioritizing your Mobile Website Information

Just as Twitter is a micro-blog version of regular blogs, allowing only "posts" of 140 characters, stripped down to the bare minimum, so mobile websites are stripped down versions of "main" websites, showing only the most important information.
What constitutes "the most important information"?  In a nutshell, stuff the user needs to know.
Photos are gone. Graphics are gone. Ads are gone (though that is about to change, thanks to mobile advertising companies such as   AdMob). Everything is strictly "need to know".
What graphics should you "keep", when creating a mobile version of your website?
Well, human beings thrive on consistency and love repetition, so by all means, keep the same colors as your main PC site (even   though the layout will have to be different). If you have a "branded" business with a logo, it's a good idea to include a small version of your logo on your home page. And pay particular attention to navigation.