Mobile Banner Creator

Alright, today let me introduce to you a killer of an application for mobile phones. Yes, as you already know the mobile platform is booming and the potential for marketing and advertising are enormous.

So, what's this application I'm talking about...?

Its the mobile banner creator.Point & Click - Drag & Drop Your Way To Professional Looking Mobile Optimized Graphics - With Absolutely No Tech Or Design Skills Required! See the sample images below:

                                                                    Image from website.



Its Free to join and in the members' area you get helpful resources. There are tutorial videos to help you get started.



Google goggles on iphone.

Never get lost. Want to know info about your environment?

Creative Print Ads on the iPhone from AXA.

Here is a very innovative advertisement from AXA insurance in Belgium. There is still room for improvement, but this is a good example of how to keep print ads a float with the continuous growth of social media.




What do you think? Is this innovative or just plain exaggeration?

Android Platform Accelerates in August 2010.

US marketshare of the Google Android platform grew at a much faster pace than that of any other major smartphone platform, according to new comScore MobiLens data.

Android Grows 51%
US marketshare for Google smartphones, primarily represented by Android, grew 51% between May and August 2010, from 13% to 19.6%. Although Android remained in third place, the other top four smartphone platforms all lost marketshare.

Americans spend nearly 3 hours online via their mobile devices each day.

  According to a new study of mobile internet use by Ruder Finn.The study revealed that people in the U.S. spend 2.7 hours of their day on the mobile internet. Most (91%) go online to socialize, compared to 79% of traditional web users. Other activities users do on the mobile websites:

• 62% send and receive instant messages
• 58% forward emails
• 40% forward content
• 38% forward photos
• 45% post comments on social networking sites
• 43% connect with others on social networking sites
• 62% manage finances (compared to 39% of traditional web users)
• 67% rally to support a cause (compared to 47% of traditional web users)

Mobile phone use differs by gender and age:

• When shopping, men are more likely than women to compare prices (47% vs. 30%), but women are more likely to purchase (40% vs. 30%).
• Women are much more likely than men to personally express themselves (49% vs. 35%) but men are much more likely to do business (62% vs. 57%)
• Men (79%) are much more likely than women (61%) to use their mobile phone to simply “escape.”
• Many more women (70%) than men (58%) go online using their mobile devices to entertain others.
• Youth (44%) are more likely to shop over their mobile phones than the average mobile user (35%).
• Seniors (82%) are much more likely than the traditional user (64%) to use their mobile phones to educate themselves.

“Mobile phones have become the way people organize their lives - managing finances, connecting with friends, purchasing products - and this trend will only accelerate,” said Kathy Bloomgarden, Ruder Finn co-CEO. “The mobile phone is becoming the most powerful online device, and the faster businesses can adapt their services to harness consumer mobile intent, the more rapidly they can capitalize on understanding their customers to drive growth.”

A total of 234 million people age 13 and older in the U.S. used mobile devices by the end of Q4 2009.

Top Ten Mobile Websites - June 2010.

Note:  The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.

Click on the pic above to have a better view of the chart. Look out for the latest upcoming chart in the very near future. Follow this blog or sign up (>> right top column in the Blue form>>) to get the latest updates and the FREE guide to Mobile Websites.

Features of the Google TV.

Smartphones have apps. How about having your app on Goole TV? Neat, huh?

Have a look at the features:

http://www.google.com/tv/

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Google TV with mobile phones - New Madness.

Watching TV and surfing the net in your living room will be brought to a new level.

Will pay TV be terminated?

Watch the video on the latest recommendations from Rachel Pasqua. Director for Mobile Marketing - iCrossing.

More WebProNews Videos

Mobile Websites Templates - Unavoidable.

If you think that just having a usual website thats Wordpress 3.0 is sufficient to pull in the crow to your business, well that is not a healthy analysis of the business assetsthat your company has. Truth be told, many web surfers are online via their mobiles. Its unavoidable. With the craze of iPhones, iPads, Android phones and the many upcoming smartphones; the internet is being accessed via mobiles. One of the predominat decisions of Apple to go into the mobile business (hence the rise of iPhones & iPads). Soon Apple will slow down the production of computers.

So, if you're not considering mobile websites as assets to your company -you're basically leaving money on the table.There are many service providers in the area of building & providing formatted mobile websites templates.One of the companies to go to is http://www.webdesignformobiledevices.com/ Check them out and let us know what the experience is like. Mobile Madness the unavoidable wave.

Where Mobile Websites are Going in 2010 and Beyond

Matt Cutts has already stated that Google has plans for expanding its search engines in general, taking a more social approach to include calendars and the like - as well as mobile websites. So it's clear the giants are looking forward to growing with the 4 billion world-wide mobile phones - as well as the shrinking 1-billion personal computers.

But before you can understand where mobile websites are going, and what's in store for them, you need to have an idea of what 2010 is bringing to the wireless industry.

The iPad has been creating quite a buzz, with it's tablet-style 9.7" touch screen with full 1024 X 768 resolution. It   promises up to 64 GB flash storage, including a speaker and microphone, and the ability to flip between portrait and landscape view.

It also promises to solve some of the problems associated with tiny phone screens. And even though Google's search engine asked vacantly, "Do you mean iPod?" when I ran a search on it, Google did manage to instantly bring up an explosion of YouTube video reviews.

It's been lauded as fast, but it hasn't been met with universal approval. For one thing - incredibly - its internet browser apparently does not support Flash!

And there has been a "surprise" negative reaction from the female internet population, a large number of whom all apparently instantly thought of sanitary napkins, the instant they heard the name.

Prioritizing your Mobile Website Information

Just as Twitter is a micro-blog version of regular blogs, allowing only "posts" of 140 characters, stripped down to the bare minimum, so mobile websites are stripped down versions of "main" websites, showing only the most important information.

What constitutes "the most important information"?  In a nutshell, stuff the user needs to know.

Photos are gone. Graphics are gone. Ads are gone (though that is about to change, thanks to mobile advertising companies such as   AdMob). Everything is strictly "need to know".

What graphics should you "keep", when creating a mobile version of your website?

Well, human beings thrive on consistency and love repetition, so by all means, keep the same colors as your main PC site (even   though the layout will have to be different). If you have a "branded" business with a logo, it's a good idea to include a small version of your logo on your home page. And pay particular attention to navigation.